Web analytics is not a tool for knowing the website traffic but can be used as a tool for business and market research.The applications of web analytics can also help the companies to measure the results of traditional advertising campaigns. It helps one to estimate the effect of a new advertising campaign in increasing the traffic to a website.Web analytics provides information about the number of visitors to a website and the number of page views. It helps to increase the traffic and popularity trends which is useful for market research.
Many different vendors provide on-site web analytics software and services. There are two main technological approaches to collecting the data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports.
We can categorise webanalytics into two: off-site and on-site web analytics.
OFFSITE WEBANALYTICS it refers to the performance of the website on the internet as a whole.
ONSITE WEBANALYTICS:it refers to the measurement of a vistor's journey in a website.It gives the details about the landing pages,which makes the people to purchase the products.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
Many different vendors provide on-site web analytics software and services. There are two main technological approaches to collecting the data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports.
We can categorise webanalytics into two: off-site and on-site web analytics.
OFFSITE WEBANALYTICS it refers to the performance of the website on the internet as a whole.
ONSITE WEBANALYTICS:it refers to the measurement of a vistor's journey in a website.It gives the details about the landing pages,which makes the people to purchase the products.
SEM(search engine marketing) is also another form of internet marketing which promotes the website by increasing the visibility in search engine result pages.SEO(search engine optimization) will optimize the content of the webpages inorder to get high ranking.It increases the visibility of a website. more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.A good seo should always think from the customer's perspective. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
